NEW Bright Plus [ADVANCED]
In 14 days, skin looks one tone brighter1
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Even your skin tone to a new level of bright
![Bright plus [Advanced] serum scientific film](https://www.clarins.com.au/on/demandware.static/-/Library-Sites-clarins-v3/default/dw88dcf12e/content/Bright-Plus-2025/img/video-desktop.webp "Bright plus [Advanced] serum scientific film")
Niacinamide
Purple tea extract
Breakthrough [EVENNESS BOOSTING] Technology
Purple tea extract helps to maintain an even skin tone.
With the new generation of [PLANT + MOLECULES], skin tone appears clearer, brighter, more even.
Acerola extract
Hibiscus Sabdariffa flower acids
New Bright Plus [ADVANCED]
Clinically proven: 100% of women showed reduction of dark spots appearance4
Expert Serum
Complete brightening & dark spot targeting expert
Powered by 5 brightening actions
Perceived efficacy
- +47% radiance5
- +42% evenness5
- -44% yellowness5
- -43% dullness5
- -35% dark spot visibility5
Serum-in-lotion
Clarifying & Refining skin texture
Powered by 3 brightening actions
Perceived efficacy
- +58% radiance6
- +54% translucency6
- -36% pore visibility6
Your complete brightening routine
1
Tone
Bright Plus Treatment Essence
$83.00
2
Boost
Beauty Flash Fresh Ampoule
$60.00
3
Care
Bright Plus [Advanced] Expert Serum
$140.00
Bright Plus [Advanced] Serum-in-Lotion
$118.00
4
Hydrate
Bright Plus Emulsion
$118.00
Bright by name, bright by nature
A responsible approach to beauty, for a brighter tomorrow
3 organic plant extracts
Recycled glass packaging9
From 91% ingredients of natural origin10
Bright Plus FAQ
What causes dark spots and uneven skin tone?
As we age naturally, our skin can often start to develop brown spots, which usually appear on the face, décolleté, shoulders and the backs of the hands but can appear all over the body. However, not all dark spots are related to ageing alone. A dark spot on skin can also be caused by various environmental factors such as sun damage, hormonal changes including stress, inflammation of the skin, and dehydration.
Skin tone can be affected by insufficient sleep, ageing, high stress or poor diet leading to dull, less radiant skin.
How do I improve the appearance of uneven and dull skin?
Taking the time to ensure you are getting enough sleep, limiting your sun exposure, eating a balanced diet and learning how to manage stress can be beneficial in helping reduce the appearance of dark spots. Consistently implementing an effective brightening skincare routine will also help.
The new Clarins Bright Plus [ADVANCED] expert serum and serum-in-lotion are powered by [EVENNESS BOOSTING] Technology, which contains Purple tea extract that helps to provide a more even skin tone.
The expert serum also contains Acerola seed extract that targets yellowness, Niacinamide helps to reduce dullness, and Vitamin C derivative to help reduce the appearance of dark spots, for bright and even skin that is radiant.
What type of skin is Clarins Bright Plus [ADVANCED] Expert serum suitable for?
The serum is suitable for all skin types, even the most sensitive skin.
Its new generation is powered by a cocktail of plant extracts to provide brightening effects. Its formula is composed of at least 91% ingredients of natural-origin (95% for the Bright Plus Serum-in-Lotion) making it perfect for those with sensitive skin.
What is the key difference between serum and serum-in-lotion?
Serum skin treatments help to brighten, improve radiance, reduce appearance of dark spots, dullness and yellowness in a lightweight milky texture.
Whereas the Serum-in-lotion helps to exfoliate, refines skin texture and brings clarity to skin complexion in a light silky texture.
Together, the duo brings enhanced brightening results through the improvement of skin quality and a more even skin tone.
How do I use Bright Plus [Advanced] Expert Serum for the best results?
Clarins Bright Plus collection is designed as a complete skincare routine to help brighten the complexion of skin. For correction of dark spots appearance and to maximise the effectiveness of your routine, apply Clarins Bright Plus Serum-in-Lotion as your first step after cleansing. Follow with Bright Plus Serum in morning and night before applying the Bright Plus Emulsion.
For an additional boost of radiance, use Clarins Beauty Flash Ampoule for a 7-day radiance-restoring treatment.
1 Consumers test, 100 women, 28 days using BRIGHT PLUS [ADVANCED] expert serum
2 Clarins exclusive typology test on 180 women
3 In Vitro ingredient test
4 Clinical test, 34 women, 56 days use of BRIGHT PLUS [ADVANCED] expert serum
5 Self-assessment, 100 women, 28 days use of BRIGHT PLUS [ADVANCED] expert serum
6 Self-assessment, 100 women, 28 days use of BRIGHT PLUS [ADVANCED] serum-in-lotion
7 Consumers test, 100 women, 56 days, using serum twice a day from day 1 to 28, and using serum-in-lotion followed by serum twice a day from day 29 To 56.
8 Modelling of the best result on complexion radiance and homogeneity from a clinical test carried out on 34 women after 28 days of use of the product BRIGHT PLUS [ADVANCED] expert serum.
Test results transposed on a model by artificial intelligence.
9 Bottles made of at least 40% recycled glass (30ml serum) & at least 25% recycled glass (serum-in-lotion)
10 95% ingredients from natural origin (serum-in-lotion) & 91% ingredients from natural origin (serum)